Ransomware gangs rebrand every few months. The behavior they monetize hasn't since 1989.
Cybersecurity Insights Decoded

Decoded – Ransomware in Italy is an accounting decision, and the attackers know your books

RedACT counted 148 confirmed ransomware claims against Italian organizations in six months. Almost none of them required sophistication to pull off. What they required was a set of human behaviors so consistent (before the breach and especially after it) that thirty different gangs can price them into a business model.

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